Official brand assets and guidelines for Vera Gallery
The VCAG logo represents our commitment to artistic excellence and sophistication. It should be used with appropriate spacing and never altered in proportion or color without explicit permission.
The Vera Cheng Art Gallery logo represents our commitment to artistic excellence and sophistication. It should be used with appropriate spacing and never altered in proportion or color without explicit permission.
HEX: #1a1a1a
RGB: 26, 26, 26
HEX: #f5f5f5
RGB: 245, 245, 245
HEX: #8bc8a8
RGB: 139, 200, 168
HEX: #4a4a4a
RGB: 74, 74, 74
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Primary serif font used for headings and display text. Conveys elegance and sophistication.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Primary sans-serif font used for body text and navigation. Provides clarity and modern appeal.
Our communication reflects the refined nature of our gallery and collection. We use elegant language that appeals to art connoisseurs and collectors.
We speak with genuine passion about art and its significance. Our voice is honest, transparent, and deeply connected to artistic expression.
We offer meaningful perspectives on art, demonstrating expertise and thoughtful analysis that enriches the viewer's experience.
While sophisticated, our communication remains approachable, inviting audiences of all backgrounds to engage with and appreciate fine art.
Our photography emphasizes clean compositions with natural lighting that highlights the true colors and textures of artworks. Gallery spaces are presented with minimal distractions, focusing attention on the art itself.
For journalists, critics, and media professionals, we offer a comprehensive press kit containing high-resolution images, artist biographies, exhibition information, and press releases.
For interview requests, high-resolution images, or additional information, please contact our media relations team:
Vera Cheng contemplating her work in the studio. This artistic composition captures the relationship between creator and creation.
Official portrait of Vera Cheng. Photographed by Sophia from New York University Tisch School of Film, with artistic enhancements by Vera Cheng to reflect her aesthetic sensibility.